ABOUT US
Brand Development Story
In Australia, UGG is not a brand concept, but the general name of wool snow boots which originated from Australia. It originated from the ancient Australian wool shearing industry. The shearers took a small piece of sheepskin from the sheep and made foot-wrapped boots by trimming and sewing. They called these boots ugly sheepskin boots, the predecessor of UGG, which was Australia during World War Ⅱ. The special boots of the Asian AirForce.
UGG has along history of making snowboots in Australia. It is the National Snowboots in Australian hearts and the most ideal footwear in winter.However, the original UGG also has obvious shortcomings, such as poor appearance, simple sole, dull color, and is the insulation of the international stage.
Brand Designer Anthony
The real improvement and promotion of UGG to the international fashion stage is founded in 1995, the UGG au special brand and its founder, Anthony, a well-known designer with Italian ancestry. The late Anthony was inspired by the original UGG sheepskin and fur boots.From the sole, he comprehensively improved these "Australian ugly shoes" which have lasted for thousands of years.
If you want to be irreplaceable， you must always be different.Good soles should be warm, shock-resistant, light and solid enough. For this reason, Au special selected more than 30 sandwiches of different materials to make a combination ratio. After thousands of experiments, the best sole was finally obtained. Multi-layer cashmere is added with enough heat preservation and anti-bacterial, sheepskin and exclusive patent rubber to keep the sole soft and comfortable, lightweight to only tens of grams, while the sole cushioning and shoulder functions are maximized, even so that eggs fall from a height of 1.5 meters on the sole, will not break, but lightly bounce off, coupled with patent anti-skid treatment, such soles can be worn for many years. Can still maintain the most comfortable sense of wear.
Good shoes make walking enjoyable
Shoes are made of the best sheepskin and fur. They are tailored and sewed with the finest traditional Australian technology. They are comfortable at constant temperature and keep warm and bacteriostatic. They can automatically adjust and optimize the wearing environment inside the boots like skin. They can be worn in winter and summer. the most according to the different foot contours of each Comfortable person. state, bringing lightweight and dreamlike wearing experience.
Different experiences
In the design of shoes, in addition to the original wool color of UGG, combined with the trend of fashion, Au special also chose a lighter and warmer color matching, making UGG just feel more advanced from the color, truly with international aesthetic.
At the sametime, Au special also tries to create accessories that can be spliced and replaced at will. A pair of shoes can meet the needs of different occasions and different age aesthetics.This is the real Australian UGG, a pair of snowboots in the wardrobe.
The integrated snowboots cover both feet, just like barefoot in the middle of the sheep, whether winter or summer, can be worn, can ensure comfort, ventilation and constant temperature, but also the same Com for fashionable atmosphere, more practical, better looking.
In China, although UGG can not be used as a brand prefix, but China's ancient and rich culture has also brought new associations for the brand. The pronunciation of auspecial is very similar to the Chinese idiom "love not to let go". It has become a pair of lovely snow boots, which is also the goal of auspecial all along.
UGG auspecial has a 20-year history of development, and has stable cooperation with large Australian brand chain stores, etc. It is a popular brand of major fashion magazines, festivals and star artists abroad. Now Auspecial has come to China, especially for the sake of both practical and aesthetic enjoyment of Chinese friends. It will also specially introduce shoes that are more suitable for Asians. Other brands of UGG wear more, naturally understand that Auspecial is particularly good.